Helping Marketers & Creatives Learn Design
Want to learn the foundations of graphic design? Want to know how to create work that is both beautiful AND informational? Learn the foundations of design…aka “the Why of Design.”
Our owner, Steve Wilson, teaches design in an approachable way. His books are currently being used as college textbooks at multiple universities and he has been an expert on design in The New York Times.
NOW AVAILABLE ON AMAZON!
The Why of Graphic Design
Success Through Strategic Thinking
Designers aren’t just glorified pixel pushers. Design, like many other professional jobs, is a mix of experience and understanding a variety of concepts. Like an engineer or contractor knows where walls, columns etc. are to be placed to bear the weight of a building, designers know how to structure and display information to effectively inform and (often times) entertain the customer.
EPUB download for Apple devices coming soon!
AN INDUSTRY-LEADING BOOK SINCE 2018! READ IN MORE THAN 17 COUNTRIES!
The Why of Sports Design
Design Principles in Sports Marketing
Design isn’t just pushing pixels around a screen. Properly trained designers are thinkers and problem solvers that can anticipate an audience’s needs and habits in any graphic. And with the average human attention span now at a quick 8 seconds, a designer must be able to inform and entertain an audience in a short amount of time. But, in order to effectively reach your audience, you must learn the “why” of design before you can master the “how.”
In the sports industry, design plays an important role in the success of any program. Yet, the gap between teams that value design and those that rely on staff with no formal design training is widening. This book offers tips, tricks and rules for those inexperienced designers, both in and out of the sports industry.
EPUB download for Apple devices coming soon!
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