Project Scope
Graphic Design
Digital Illustration
Large Scale/Environmental Design
Printing and Installation
Michael Waltrip Brewing approached us to create a customized brand activation of their Michael Waltrip Signature Bar concept on the third floor of the Hank Williams Jr. Boogie Bar in downtown Nashville, TN.
We managed to seamlessly integrate the Michael Waltrip Brewing brand into the existing Hank Williams Jr. Boogie Bar look and feel, creating an immersive experience of two legends, with these elements…
Point of Purchase Displays
Large, colorful point of purchase displays promoting Michael Waltrip beer at the bar area where purchasing decisions are made. We also designed large scale graphics directing patrons leaving the bar to take advantage of the friendly “grab and go” policy.
Photo Opportunities
Nashville is one of the selfie capitals of the world. We took advantage of the easy promotion by making “selfie worthy” backgrounds of Michael that could be used for photo opportunities, further spreading the Michael Waltrip Brewing brand.
Directional Signage
We updated directional signage to promote the new bar activation and lead patrons to the bar experience.
Environmental Graphics Printing and Installation
Score was responsible for not only the design of these large scale vinyl and PVC graphics, we also printed and installed the entire bar activation, including more than 30 vintage photos of Michael installed across the bar area.
