Local Restaurant Rebranding

Project Scope

Graphic Design

Identity/Logo

Layout

Website Design

Large Scale/Environmental Design

Shelby’s Trio, a large 3-story restaurant in downtown Clarksville, TN was looking to rebrand and refresh in order to attract new customers. This included…

Identity Refresh

Score Creative worked to enhance their current logo/identity system for better readability without sacrificing the recognition of their current marks.

Updated Menus

We designed new, more appealing menus for all three restaurants, enhancing readability, promoting new and popular items, more visibly displaying required food disclaimer information and creating consistency across all three floors.

Website Design

Score worked with Shelby’s Trio staff to design a new, more appealing website with easier navigation, bolder, more concise information and easy to access menus.

Environmental Graphics

Score designed and created environmental graphics promoting their new Michael Waltrip Brewing Signature Bar. Highlights include a new breezeway entrance directing visitors to the bar as well as multiple bar column and header elements. (Vinyl install by SV Creative)

Michael Waltrip Signature Bar environmental graphics
Michael Waltrip Signature Bar environmental graphics
Michael Waltrip Signature Bar environmental graphics